LinkedIn has now become one of the most important websites for finding a job and making an contact.
So, why is LinkedIn so important?
LinkedIn is where all the HR managers and recruiters are now hanging out. It gives you the opportunity to connect with a company or a person within that company directly - like never before. They are also looking for YOU, so you had better stand out from the crowd.
If you already have a profile, let's do a quick LinkedIn audit. If you don't have a profile as yet, take a note of what's important.
How is your head shot? Up to date?
Having a good photo that you use across all networks says something about you. It says that you are professional and care about your public image.
Have you claimed your public profile URL?
Claim your public profile URL so you can promote your profile in your email signature, CV/Resume, business card, blog, etc. in an attractive and easy to read format.
Is your professional headline up to date?
Your headline should abruptly say what you are all about, what you are looking for right now (in terms of a job) and your future goals.
Is your summary up to date?
If your summary is no good then recruiters won't even take a look at the rest of your profile.
Is your experience up to date?
It's important to keep all experience on LinkedIn and your CV, up to date.
Are you using applications?
Do you have a blog? Are you using the blog application? Have you added the Amazon application to show which books you're reading? Make your profile that little bit more personal by adding an application.
Do you have an uneven number of recommendations?
Do you have more recommendations than you have given out? That's a good sign that you are a well-liked and reliable individual. Get as many recommendations as you can!
Have you imported your email contacts?
Import all your email contacts to make sure your email acquaintances are also your LinkedIn connections.
Have you customised your email invitations?
"I'd like to add you to my professional network on LinkedIn." Is the standard message everyone receives. Stand out and change it!
Have you joined relevant groups?
Join relevant groups and discussions to connect with major players in your industry by using the search tool to find groups by industry. Join groups, post relevant articles and participate in discussions.
Have you got any stars on your profile?
If your answer is the best answer in a discussion, then you'll get attributed a green star on your profile. They are very useful for showing your expertise.